Principal

Martin Smith

Martin has been with TRC for over 8 years, helping to solve complex problems involving consumer segmentation, retail channels and product positioning, adjacent market growth, manufacturing footprint optimization, and strategic growth paths. His work has helped TRC clients to launch an e-commerce strategy, win new retail channel partners, enhance profitability in manufacturing operations, and optimize their market participation and competitive choices. Prior to TRC, Martin worked on commercial due diligence and sales & marketing optimization projects for the New York office of AMR International. He brings an overall 7 years of consulting experience. Aside from consulting, Martin has also worked in corporate finance and public policy. As a lobbyist and advisor, he helped a previously unknown organization to effect a major change in UK tax law, leading to features in taxation and lobbying blogs.

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Martin is an avid runner, having completed the New York City marathon six times. Originally from the UK, he has lived in the US since 2009, having previously worked in London, Germany, and Brussels.

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Martin speaks German and French, and holds an MBA from London Business School.