MARKET DRIVEN STRATEGY DEVELOPMENT & DEPLOYMENT

For most companies ‘potential’ performance is more than 2x that of ‘realized’ performance.  Typically this is because existing ‘strategic planning’ processes do not ensure a focus of top management time on what matters most – i.e., the needle moving priorities.  This fragmented focus translates into management forums that don’t produce quality decisions, breakdowns in accountability for strategy execution and resource allocation that is poorly aligned with headroom for growth and prospective value creation. 

 

TRC works with leadership teams to build alignment around those strategies, priorities and actions most likely to move the needle on performance.  We operationalize those priorities via an agenda management framework that separates the immediate ‘delivery’ priorities (those high priority initiatives and investments ‘in the plan’) from medium-term ‘decision’ priorities (those high value at stake opportunities that represent upside to the plan).  And – importantly – these priorities are informed by combining existing management perspectives with better, externally-oriented insight into market profit pools, our client’s competitive positioning and accessible headroom for growth or profit improvement. 

Decision Agenda:

  • High value at stake opportunities that represent upside to the plan

  • Clear value creation potential but further investigation required

Near-Term "Delivery Targets" 

Delivery Agenda:

  • High priority strategic initiatives that are ‘in the plan’

  • Clearly defined actions and resource requirements

Long-Term "Decision Gap" 

  • Externally grounded, market-driven understanding of profit pools, competitive positioning and accessible headroom for growth
     

  • Clearly established – and cascaded – Delivery and Decision agendas that reflect the most significant growth and/or profit enhancement priorities across the organization
     

  • A tight linkage between strategic planning, budgeting, target setting and resource allocation processes
     

  • A continuous agenda driven process that ensures effective deployment of existing priorities as well as an ongoing refresh of the agendas over time

© 2018 by TRC Advisory